MAKE THE MOST OF YOUR STALL
Creating a beautiful & interesting stall is key to having a successful day. We've put together some hints and tips for makers that are new to craft fairs. We hope this will help you have the best day!
1. Bring a sign or banner with your studio name and branding. Shoppers may be looking for your stall - help them find it!
2. Use props to create different levels on your stall. Boxes, baskets and crates can help you maximise your stall spall and show off more of your work.
3. If you offer bespoke or custom work, make sure you have plenty of business cards on hand so customers can get in touch with you later.
4. Signpost your stall well. Put a price on all of your products and make sure you have a sign indicating whether you take card payments.
5. Invest in a card machine to ensure you don't miss out on a sale. There are lots of inexpensive options out there and it'll hopefully pay for itself within one just fair.
6. Make your stall as inviting as possible. There is lots of space overhead so if you want to bring extra lighting then that's great!
7. The footprint of The Chapter Hall is limited so if you are bringing flip racks or clothes rails, please be mindful of traffic and other maker's space. The one critique we receive from our fairs is that the space is small and it gets too crowded.
8. Bring a tablecloth. A contrasting colour to the work on show will help your pieces to really pop, especially when selling printed materials.
9. It might be a good idea to bring examples of your process. This works really well with HÖRD as they are making custom leather goods at their stall. Also, having Awesome Merchandise on hand to show people how screen printing works really helps to bridge the knowledge gap between between maker and customer.
10. Be alert and inviting. If necessary, show them how your products work and invite them to handle your merchandise.