Interview with Sarah from Geo Heaven / by Northern Craft

We spoke to Sarah of Northern Craft Fair newcomer Geo Heaven about working a 6-11 job and bringing nerdiness to jewellery making.

Who are you and what do you do? 
I'm Sarah and I run Geo Heaven. I make 3D printed geometric jewellery.

We love your geometric designs, they're intriguing and there's an element of nerdiness to the fascination they evoke. What gave you the idea for 3D printed, geometric jewellery?
I am and always have been a bit of a geek; I loved Maths at school and I have a chemistry degree. I wanted to make jewellery that was geeky but modern and 3D printing fitted the bill! I have always loved geometric shapes and symmetry and this has inspired all of my pieces so far.

You launched Geo Heaven last year, how have you balanced your day job with launching and managing your own business?
I launched Geo Heaven back in November 2016 and I still work full time, completing all Geo Heaven work in the evenings and at the weekends. I have a busy day job and a very active social life so the only way I've managed to stay on top of things is by creating lists, working late where necessary and planning ahead. Don't get me wrong there have been occasions where I have had to prioritise the business over personal arrangements but I love running Geo Heaven and I'm happy to invest the time in it. So far it has never felt like a chore. I enjoy keeping active on social media and I have a good network of people online who help to keep me motivated.

You've built a strong Geo Heaven brand and it's obviously been a really important part of your business model so far. What tips would you give to an aspiring maker and small business owner looking to create a successful brand?
I think that branding is vital. People will instantly make a decision about your product based on your branding. 

If you are setting up a business and have made your own logo then try and show it to people other than family and friends to get some honest feedback. Initially I made my own logo and when I showed it to people they made me realise that it didn't represent my products. I hired a graphic designer, Steph of Donut Press, to develop my logo and branding for me. It’s a great idea to put together a mood board of ideas to give your graphic designer something to work with. You can include colours that you like and other logos that you’ve seen that appeal to you. It will help them to understand a little more about your business and give them a starting point. It’s worth investing in your brand and getting your logo right.

Sarah will be selling on Saturday 5th August at Northern Craft Summer Fair.